1. Trust

The glue that binds all our stakeholders-government, Bank, Business and Our Franchisees

2. Perseverance

The attitude we have to accomplish the unprecedented feat of creating the world’s largest retail network, even in the most remotest and inhospitable areas without electricity and connectivity.

3. Unyielding Rigor

The way we train our people and set high standards of quality in our systems and processes is the backbone of our success. We can take ordinary individuals and train them with skill-sets that help them yield remarkable results.

4. Entrepreneurial

An entrepreneurial spirit in our approach to business

– both in our employees and our franchisees

– our key business partners.

5. Prudent

Our basic approach to scalability, security, confidentiality, planning, risk management and value creation.